Interactive workshops

Purple Duck University workshops are taught by seasoned professionals who are passionate about helping nonprofits of all sizes succeed. Each workshop is interactive with emphasis on class participation, in-class exercises and take-aways that make it easy for nonprofit staff and supporters to put into action the things they have learned in class.

All of our workshops are held on a rotating calendar and can be taken individually or as part of a comprehensive Nonprofit BootCamp Program. Classes do not need to be taken in order.

Pricing
Individual Workshops: $75
Nonprofit BootCamp: $650 for 8 workshops. (Nonprofits who want to take advantage of our 8 class BootCamp Program for $650 (a $100 savings) or the 3 class "Mini" BootCamp Program for $325 (a $50 savings) must sign up prior to attending their third class.)

Upcoming Interactive Workshops

HOW TO WRITE YOUR NONPROFIT’S MARKETING PLAN

(An 8 hour, 2 part Interactive Workshop)

Writing a marketing plan is easier than you think, and it doesn’t take a marketing degree or a great amount of time. In this hands-on workshop, you will learn the key elements contained in a Nonprofit Marketing Plan while embarking on an interactive journey to create one for your organization. You will work both individually and as part of a team to answer the questions a strong marketing plan must address. You will leave with a marketing plan outline, a new sense of confidence, and the excitement of having created a virtual roadmap to effectively reach your Nonprofit’s target audience and marketing goals.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

HOW TO MAKE THE ASK AND WHAT TO DO WHEN
YOU GET THE MONEY: The Fundamentals of Fundraising

(A 6 hour, 2 part Interactive Workshop)

Every nonprofit knows that fundraising and development activities are key to growth and sustainability. However many organizations struggle not only with HOW to make the ask but with WHAT the requirements of good stewardship are once they receive funds. In this workshop you will take a comprehensive look at each critical phase of making the ask. You will learn the fundamentals of fundraising and development, best practices for support requests, and the responsibilities of good stewardship. And, through interactive exercises you will also learn how to reach out to potential donors, how to interact with them at all stages of the relationship, and how to turn one-time contributions into multiple year funding opportunities.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

HOW TO LAUNCH YOUR ORGANIZATION
TO THE PUBLIC AND MEDIA

Many nonprofits are so busy getting to the business of running a nonprofit they often forget to officially launch it to the public and media. But, garnering attention and support early in the game can be the difference between struggling and thriving. A public launch can not only increase awareness around your nonprofit and its cause, but can help you to recruit clients, volunteers, financial supporters and collaborators. In this workshop you will follow a detailed plan on how to promote your organization to attract and engage the attention and support needed to run a successful nonprofit.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

HOW TO CREATE AN EFFECTIVE WEBSITE
THAT PEOPLE WILL WANT TO VISIT

From the home page to the site map, your Web site must contain well written content that is engaging, informative and clear, navigation that is easy to use, and all the necessary tools to create a lasting relationship with your visitor. But for many nonprofits, their Web site is the last thing they look at and often the last place where they are willing to invest time, money and resources. In this hands-on workshop we will discuss the fundamentals of great Web site design and content. We will review all the key Web site elements a nonprofit must have. And we will also conduct a Web site audit on several nonprofit Web sites to determine when a Web site should be redesigned or simply refreshed for greater engagement.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

HOW TO CREATE A SPECIAL EVENT
FOR FUNDRAISING AND AWARENESS

Ask any nonprofit that has hosted a successful special event to tell you their secret and the answer will always be “Good Planning!” That means, every minute detail must be considered. Every task must be completed on time. The right staff must be recruited and managed. And, the right people must be invited and be excited enough to attend. With expert instruction and the use of our own event planning template, this workshop will help you to define your special event’s goals, logistics, budget, timelines, and volunteer /staffing needs. You will learn how to create and attract financial and in-kind sponsorship opportunities. And you will also learn how to create compelling invitations to attract attendance and participation for the important work you do.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

HOW TO MARKET YOUR SPECIAL EVENTS
FOR MAXIMUM SUCCESS

The reasons for holding a special event are many. But, without the right kind of marketing and public relations they can often fall short on attendance, media interest and real results. Marketing your special event successfully is a result of an integrated approach to reach your target audiences. In this workshop you will learn how to create your event “story” to garner interest and participation while connecting with your target audience through electronic, internet, print and personal communications.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

HOW TO DEFINE AND RECRUIT THE VOLUNTEERS
YOUR ORGANIZATION NEEDS

Most nonprofits depend on volunteers to support and run their programs, services and events. But, for volunteers to truly contribute to your organization’s success, they must be meeting their own needs and passions while serving your mission. How do you determine your volunteer needs? How do you find the right volunteers to meet those needs? And, how do you keep your volunteers engaged and committed to your organization when they have so many choices as to where to give their time? This workshop will help you to set organizational goals, assess your volunteer needs and design the right job descriptions to meet those needs. You will also learn integrated recruiting tactics utilizing your own communication tools, the media and supporters already invested in your organization.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

HOW TO CREATE COMPELLING VIDEOS FOR
FUNDRAISING AND AWARENESS

Video provides one of the most compelling and effective marketing, fundraising and outreach tools available to nonprofits today. Why? Because video engages, connects, starts conversations and tells stories in an emotional way that other communication tools can't. And, video can be shared across the globe reaching supporters that might otherwise never know you exist. In this workshop you will learn how to: determine your organization’s best video stories to tell; write a video script; define a creative look and feel; produce videos cost-effectively; and promote your videos to existing and potential supporters.

UPCOMING SESSIONS:
Coming Soon! Please join our email list for upcoming dates.

If your organization would like Purple Duck University to come to you or is interested in a customized workshop, please give us a call at (678) 925-3582.